Mr. Salman Danish Naseer, with over 25 years of experience in media, marketing, and entrepreneurship, Mr. Naseer is a dynamic force in Pakistan’s communications industry. He is the visionary behind Medialogic, Pakistan’s first and only overnight TV ratings agency, launched in 2007 and affiliated with Kantar Media, a WPP company. Medialogic was recognized among the 100 fastest-growing companies in Pakistan by AllWorld Network, an initiative of Harvard Business School.
His entrepreneurial journey also includes founding Optimedia (now affiliated with Kinetic, WPP’s global Out-of-Home media network) and Activemedia, the country's leading events and activations agency known for high-profile events like CokeFest.
Mr. Naseer’s impact extends beyond entrepreneurship into the corporate world, having led PepsiCo’s Snacks Marketing in Pakistan, where he spearheaded the launch of iconic brands such as Mountain Dew, Aquafina, Lay’s, Cheetos, and Kurkure. He also held key roles at Shell in Pakistan and Lebanon, further enriching his multinational credentials.
Academically, he is a proud alumnus of LUMS (MBA, Dean’s Honor List) and Government College Lahore (B.A.), blending academic excellence with professional brilliance.
His inclusion on the Board brings unmatched insights into media metrics, brand building, experiential marketing, and the future of consumer engagement, making him an invaluable guide for students navigating the ever-evolving world of digital media.
